Strymon Engineering – February 2013 – Present
Social Media Director
Develop social strategies for all platforms. Create content for social platforms. Create and coordinate social events with customers. Create blog articles and interviews.
Email Marketing
Create, maintain and deliver monthly newsletter to over 65,000 customers. Maintain a 40% open rate (industry average 13%), 22% click rate (industry average 2.5%)
Marketing Analyst
Gather and analyze stats for social platforms, email marketing, and Google ads. Utilize data to to tailor social strategy and content plan.
See my full resume at LinkedIn
My approach with Instagram is to share company and product stories to build community engagement and foster meaningful relationships with customers. My favorite part of social media is being social. I enjoy engaging mindfully.
Twitter is a great place for one-on-one customer conversations to flourish. Closely monitoring the feed and tracking hashtags provides opportunities to learn, grow, and develop long lasting relationships.
My Facebook strategy often involves sharing unique and interesting articles that foster discussion among potential customers. These in-depth discussions provide an opportunity for genuine engagement and tend to reveal customer behavior and desires.
View my wildlife photography at 500px